New Safety Measures at Southwest Music Festival

J. Cole, Snoop Dogg and TV on the Radio will be there at South by Southwest music festival is safety.

After last year’s event, killing four people and injuring many others and leading to a spate of lawsuits, Austin officials and South by Southwest organizers consider into how to make this year’s festival safer.

SXSW co-founder Roland Swenson said, “I kind of think that on the ground, it’s not going to look different to most people.” Roland also said of the changes implemented for this year’s event, where more than 2,100 bands are slated to perform. “Except a lot of thought will have been put into everything that happens.”

Some promoters and concert organizers have specified a slower embrace of SXSW this year, though not all blame last year’s bloody incident or the new safety policies put in place this year.

“I think generally what we’ve seen is that there’s less people interested in doing stuff this year than in years previous,” said Bobby Garza, general manager of Transmission Events. “I’m not really sure why that is.”