Google is to introduce a “buy button”. Google Search users can use buy button for the option to purchase without needing to visit a separate website.
Omid Kordestani company’s chief business officer wanted to reduce “friction” for users so they buy more things online.
He said the rationale was to reduce “friction” for customers, but there’s another reason he was never likely to mention: Amazon is eating Google’s lunch when it comes to people searching for products.
The number of location-based searches to help users find something close to them had doubled in the past year he added.